Hands-on users in estimating and operations roles are very familiar with the value of the B2W platform, and a growing number of financial executives in the heavy construction sector are getting the message too. To illustrate ROI and bottom-line benefits of its unified platform, B2W Software had a major presence at the CFMA (Construction Financial Management Association) Annual Conference in June and then hit the road as a sponsor and exhibitor at several regional CFMA events in the fall.

Mid-Atlantic Conference.

The highlight of the September conference in Gettysburg, Pennsylvania was leadership lessons learned from the battle of Gettysburg, coupled with battlefield visits to the actual locations. The Gettysburg Leadership Institute provided excellent facilitation of this. Construction specific content was kicked off by former CFMA national chairman and current B2W industry advisor Herb Brownett. Herb discussed what the role of a construction CFO should be, with a focus on strategic thinking and planning. B2W regional sales director Mike Burns also attended.

Buckeye Conference
Immediately following the Mid-Atlantic Conference, the biannual Buckeye Conference was held in Toledo, Ohio. Legendary baseball manager Jim Leyland was the keynote speaker. Entertaining and colorful stories from his Major League career enhanced his presentation on leadership and motivation skills. B2W software was represented by industry advisor Herb Brownett.

Carolina’s Conference
B2W software exhibited at the Carolinas Conference in Greensboro, North Carolina in October and was represented by senior sales engineer Mark Hooks and industry advisor Herb Brownett. Many relevant construction financial management topics were covered over the two-day conference.

AGC/CFMA National Conference
Herb Brownett again represented B2W Software, along with regional sales manager Michelle Winder at this excellent annual conference in November. A wide range of relevant topics with excellent speakers was covered over two and a half days in Las Vegas.

Estimating and operations software are playing an increasing role in helping construction companies cut costs and drive profitability, and these CFMA conferences are very valuable venues for the industry’s financial leaders to evaluate their options. The expanded participation of B2W Software reflects our confidence in the unique value proposition of our unified ONE Platform.

David Flynn